maxkellas.com

MaxKellas

Business grad. Vintage Zippo restorer. Ready to help tell the story of a brand I've admired for years.

Go on, flick it Flicks: 000
Portrait of Max Kellas smiling in a backwards cap and vest, on a lit-up bridge at night
Max Kellas
Class of 2026No. 001
No. 1 / Hello

Hi, I'm Max.

I just wrapped up my business degree at West Liberty University, and I've been hooked on Zippos for years. These days I restore and paint lighters from the late 1940s to the mid-'70s, so future generations get to enjoy them too.

Seven years in retail taught me how to talk to people, figure out what they actually need, and show them why something's worth it. Now I want to bring the creativity, the product knowledge and the people skills to marketing a brand I love.

Product

Years of hands-on restoration. I know what collectors notice.

People

Seven years on the sales floor, building trust one customer at a time.

Content

I make social content, and I'm part of the collector community.

See my work: @kellas_paints →
No. 2 / The film

Restored, on camera.

Max Kellas: Zippo Restoration / A film by Kellas Productions

No. 3 / How I'd help

Two ideas I'd bring to Zippo.

Question 01

How does a heritage brand reach a younger audience?

Don't sell a younger audience on nostalgia. Show them the work. A beat-up lighter from the '50s, brought back to life in a 60-second video, needs no explaining. When you grow up surrounded by disposable things, something you can fix and pass down feels new. Lead with the process, and let the product earn the sale.

Question 02

How do we keep the legacy of American manufacturing alive?

What's at risk isn't the old products. It's the knowledge of how they were made, repaired and cared for. Every restored lighter keeps a little of that alive. I'd make the people and places behind the products the story: who built them, how, and why they held up. A legacy only lasts if someone keeps telling it.

No. 4 / Spec sheet

Built in West Virginia.

Model
Max Kellas
Made in
Wheeling, West Virginia
Finish
Bachelor's in Business Administration, West Liberty University, 2026
Field tested
Seven years in retail, including four summers selling fireworks. Yes, really.
Specialty
Restoring and painting vintage Zippos
Certified
Eagle Scout, Troop 5
Service record
Grecian Fest at St. John the Divine, the Schrader Environmental Education Center, and the Ohio Valley Medical Center
Built for
Marketing

Got a light?

Or a job in marketing. I'd love to hear from you.